Are your brand colors accurate on the web?

Jeff — Mon, 24 May 2010 19:54:50 +0000

In a word, no. Technically, it’s not even possible. But you can get subjectively close!

I’m writing this post since the project I was recently working on required adherence to brand colors. This requirement is fine, except when the translation of color to the web is inaccurate, which, in this case, it was.

So how do you know if your brand color on the web is correct? Well, you really can’t unless you have the right software, but let’s explore this further so you have an understanding of what’s happening to your logo and / or brand colors.

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Post tags: brand colors, color, color rgb, full color printing, hexadecimal number, pantone matching system, pms color, pms colors

Howard Greenstein on Social Media for Brands and Businesses

Jeff — Mon, 08 Jun 2009 13:59:37 +0000

ReadWriteWeb posted a brief video on ways business can market with Social Media tools. If you are striving to reach a specific customer base, Social Media channels may provide part of the solution.

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Are your brand colors accurate on the web?

Howard Greenstein on Social Media for Brands and Businesses