http://theneocommunicator.com/2009/06/17/social-media-reality-check/ Technology for Strategic Communications Professionals in Simple Terms Wed, 21 Apr 2010 18:20:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://theneocommunicator.com/2009/06/17/social-media-reality-check/comment-page-1/#comment-7 Nicole Valentine Wed, 17 Jun 2009 14:42:42 +0000 http://theneocommunicator.com/?p=187#comment-7 You're so right - Preparation is key neo - and sadly also served with a side of resignation. If you post it they will come. However everyone needs to convince their clients that you can't throw the baby out with the bathwater. There is a tremendous power to social networks that quite often is hidden beneath the inane chatter. Even the U.S. State Dept. requested Twitter hold back on their server upgrades and downtime because they are using Twitter to track the situation in Iran. You’re so right – Preparation is key neo – and sadly also served with a side of resignation. If you post it they will come. However everyone needs to convince their clients that you can’t throw the baby out with the bathwater. There is a tremendous power to social networks that quite often is hidden beneath the inane chatter. Even the U.S. State Dept. requested Twitter hold back on their server upgrades and downtime because they are using Twitter to track the situation in Iran.

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